Fjällräven

As the first person on the newly formed creative team at Fjällräven North America, my goal is to translate this Scandinavian brand to the North American audience and bring its continued success to our continent, while still maintaining their Swedish voice and values. Being the sole graphic designer, I have been crafting multiple campaigns and creating countless marketing materials to raise brand awareness and continue the brand’s legacy.

This page is currently a work in progress while I continue to create cool stuff for this incredible brand, but while you’re here, check out some of the work I’ve been doing here!